A bit about us

Asset Visibility-as-a-Service Powered by Bluetooth,
Built for Business.

Radically simple, commercial grade, self-serve asset tracking platform
that delivers real-world visibility, no infrastructure required.

Our mission

Asset Visibility, Everywhere—for Every Business

We believe every valued asset and equipment should be visible, everywhere. For too long, visibility has stopped where infrastructure ends. Billions in tools, trailers, and equipment go untracked every year—not because the technology doesn't exist, but because it's been too complex, too expensive, or built for someone else's needs.

Smartpin is changing that.

We've fused the power of a massive global Bluetooth network with a frictionless, self-serve platform that brings location intelligence to any business, anywhere. No gateways to install. No IT roadblocks. Just instant, scalable visibility from day one.

From job sites to global fleets, we're building location intelligence for the physical world—where every asset can tell its story, and every decision is driven by real-world data.

And we're just getting started. Bluetooth direct-to-satellite connectivity and AI-powered operational insights are next—unlocking true global asset intelligence, with no infrastructure required. Global reach. Zero infrastructure. Asset visibility, everywhere.

Trailer with overlay of Smartpin pin icon
Campus drive sign with flower in front and trees in the background
Lady in a warehouse setting with an ipad
Cherry pickers at various heights outside

Watch our Launch Video

Location Intelligence for the Physical World

See how Smartpin makes tracking assets, equipment, and vehicles radically simple, scalable, and ready on day one.

Built for business

Smarter, modern field operations

    Unhooked trailers
    We turn real-world movement into actionable insights
    Smartpin helps businesses track what matters — delivering location intelligence that powers better decisions, operational efficiency and peace of mind.
    Map with timestamped asset location history
    Built for scale, speed, and self-serve
    Our platform combines the reach of a massive Bluetooth network, the reliability of Tile trackers and the simplicity of modern SaaS to give you enterprise-grade asset tracking without the enterprise complexity.
    Trailers with map marker and info window overlay
    Bluetooth Superpowers
    Deployed at scale on Earth. Architected for Space.
    Truck with bluetooth signal
    Your data, your map, your way
    Whether you’re managing equipment, vehicles, or high-value assets, Smartpin gives you full visibility through a flexible, customizable map experience designed to fit your workflows.

This Isn't Our First Pin Drop

Leadership

Smartpin's leadership team brings a proven track record from category-defining companies like Tile, Life360, Apple, NVIDIA, and Dolby—blending world-class engineering, product, and operational expertise.

With deep experience across IoT, SaaS, cloud infrastructure, and location intelligence, the team has built and scaled global platforms across both consumer and enterprise markets. We have led high-impact product innovation, large-scale deployments, and multi-channel go-to-market strategies.

This unique combination of creative vision and technical execution positions Smartpin to lead the next wave of secure, self-serve asset visibility at global scale.

Upgrade your tracking.
Not your budget

Smarter platform, Built for Business. Ready to Scale.

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